Coke Studio Africa gets bigger with season 4

                                                                            2Baba

Coke Studio Africa is back for the fourth season. The first episode aired last Sunday at 6pm on AIT and it will air at that same time same station for ten weeks.

With the theme, Discover, CSA 4 will feature nine Nigerian artists, including 2Baba, Flavour, Waje and Yemi Alade who have already featured in some of the previous seasons, as well as Patoranking, Falz, Cynthia Morgan, Kiss Daniel and Simi who are making their first appearance.

Other top African acts this season are Kenyan afropop band, Sauti Sol; Congolese singer-songwriter, Fally Ipupa; Kenyan gospel singer, Bahati; Tanzania’s Vanessa Mdee; Bongo’s pop princess, VeeMoney; Ivorian Serge Beynaud; Ugandan R&B singer, Rema Namakula; and Angolan Yuri da Cunha.

The season also promises a bigger diversity, as there are six additional participating countries: Ethiopia, Cameroon, Ivory Coast, DRC, Togo and Ghana joining the initial five countries.

“We’re glad to be creating refreshingly new sounds in the music industry across Africa through Coke Studio Africa. Each new season continues to offer something revitalizing to the fans, and we’re promising that CSA 4 will be even more awesome,” Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria, stated.

Promising that CSA 4 would be intense and exciting, Tim Horwood, CSA 4’s creative director, added that “this season, we’ll dig deep into each of the artists’ psyche. The audience will discover who they really are by finding out the motivation behind their biggest songs and behind the scene videos of a day in their lives.”

Also speaking, 2Baba said, “This season, we’ll get the chance to discover each other’s music and reinvent the way music captures the African spirit. This is about boundaries being broken and new narratives being written with music.”

Since it began to show on television, CSA has risen to become a celebration of music across Africa, offering itself as the platform for collaborations and fusions of genres, eras and regions to create a modern culture and an authentic African sound through music.

It wakes up the magic of live recordings and performances, offering a musical platform for the celebration of diversity, encouraging unity and instilling a sense of African pride.

CSA also serves as a platform for Africa’s biggest collaborations. A case in point is Yemi Alade’s Mama Afrika album which features Sauti Sol, a collaboration that started on Coke Studio.