Africa fashion gets global lifeline
The African Development Bank initiative,
Fashionomics Africa, has launched the pilot phase of a digital marketplace to
help you connect with global markets.
The Fashionomics Africa digital
marketplace website and mobile app, sponsored by the Fund for African Private
Sector Assistance, is a platform enabling African entrepreneurs from the
textile, apparel and accessories industries to create and grow their businesses
with a focus on opportunities for women and young people.
“It’s the first-ever B2B
[Business-to-Business] and B2C [Business-to-Consumer] platform that’s ever been
created for micro, small and medium size enterprises working along this value
chain,” Dr. Jennifer Blanke, Vice-President for Agriculture, Human and Social
Development, AfDB, explained.
“It’s all really for connecting
business to business, businesses to consumers and ensuring we’re putting into
place all we need to really transform the clothing and fashion industries in
Africa,” she added.
The FA digital marketplace and
mobile app provides relevant market information like market prices for textiles
and clothing and listings of trade conferences to increase transparency in the
sector.
The aim is to connect suppliers,
buyers, manufacturers and distributors to consumers and investors to increase
access and grow markets.
“The Fashionomics Africa digital
marketplace will be a game-changer for Africa’s fashion entrepreneurs to be
able to reach regional and international markets and increase their revenues,”
said Mahlet Teklemariam, Founder of Hub of Africa, an Ethiopia-based fashion
platform that promotes African brands.
The FA website and mobile app also
aim to increase productivity for fashion entrepreneurs through capacity
building and online training tools and facilitate access to finance through
traditional and innovative financing channels.
After registering, the digital
marketplace and app are free to use.
Register for the Fashionomics
Africa digital marketplace here: https://fashionomicsafrica.org
Download the app here:
Apple Store:
https://apple.co/35fYbWl
Android: https://bit.ly/2E3b7CU
Journalists and interested
parties are welcome to download and use the Fashionomics Africa digital
marketplace and mobile app explainer video in media coverage:
https://vimeo.com/375872526
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