Audu Maikori is one of the biggest guns in the Nigerian entertainment industry. As founder of Chocolate City, he’s been behind the mainstream success of many artists, MI, Ice Prince, Nosa and BrymO included. OSEYIZA OOGBODO BLOG met him recently and Maikori didn’t hold back on the issues raised.s How difficult or easy is it to run a record label in Nigeria? It’s very difficult, but very easy. Can you explain properly? It’s very difficult because it’s something you’re investing your time, your money, your resources, your every waking moment, because it’s almost like a 24-hour job because something’s always happening. It’s very difficult because you’re managing emotions, you’re managing all sort of things. But if you’re passionate about it, if it comes from your heart, then it’s easy. Is it profitable or not? Depends on what your model is. Let’s say in our own case, it’s profitable. Now. But not immediately so. It’s taken us four, five years to get to the point whereby we started making...