Desperate Asa … copies Tiwa Savage … exposes her breasts

When Asa stormed the music industry years ago, playing her guitar and singing soulful songs, she became immensely successful because she was believed to be a rare talent. Consequently, her self-titled first album, which contained the smash hits, Fire On The Mountain and Mr Jailer, was hugely successful. Sadly, that Asa that was so revered back then is no longer in the minds of Nigerians the way she used to be, for the simple reason that she tried to make her music appeal overseas and music made by Nigerians to appeal to the western world most time don’t appeal to Nigerians in Nigeria. So, her second album Beautiful Imperfection, which contained Be My Man and Why Can’t We?, reasonable songs though they were, but made for the western world basically, didn’t resonate with Nigerians and her popularity in Nigeria began to wane thereby. Now out with a third album, Bed Of Stone, it’s obvious from the songs on it that Asa is desperately trying to reclaim her lost share of Nigeria’s market and at the same time appeal to the western world. And she’s actually trying her best to do that with songs like Satan Be Gone and Eyo which are crafted lyrically to appeal to Nigeria and rhythmically to the western world. She’s also dropping videos left, right and centre just to try and make Nigerians know that she’s still singing her heart out. And in her latest video, for Eyo, Asa went in a direction she’s never done before, and in taking hat direction, the implication is that she’s desperate to once more be a major force to be reckoned with in the nation. While it was her music talent that helped her to success, she has now taken that step that other female singers like Tiwa Savage, especially, and Seyi Shay secondly, took to boost their brands: the sexy image step. Of all Nigerian female singers, Savage, arguably, is the one who has exploited that step the most, exposing her breasts, wearing transparent clothing, twerking on stage and all that and her brand has been really boosted as she’s now, arguably again, the most popular female singer in the country. And desperate too now to be back in the thick of the action, Asa too has exposed her breasts for the whole world to see in her Eyo video. She wasn’t however as brazen as Savage and tried to be modest in her exposure. The fact however is that she bared her breasts and whether this new strategy will do wonders for her brand is what is now left to be seen.