Project Fame West Africa auditions begin with major innovation

The award-winning music talent discovery and grooming competition, MTN Project Fame West Africa, is back for an eighth straight season. Looking for raw talents, the annual show will commence auditions on today in some of West Africa’s major cities and rest the auditions in Lagos on July 3rd and 4th. This year, thousands of young talents will fight to get into the prestigious Project Fame Academy, where superstars are made, to be tutored by the best in the music and entertainment industry. For this season, a major innovation that encourages participation from the comfort of one’s home has been introduced. According to Olumide Akinlabi, spokesperson of Ultima Limited, producer of the show, aspiring contestants can simply “dial 5900 from their mobile phone (MTN Line Only) and follow the voice prompt to record their audio audition for 45 seconds.” Akinlabi stated that after this, the applicant will receive a notification PIN number within 24 hours, which will be used to register online. Previous superstars that have graduated from the ‘Fame Academy’ include Iyanya, whose Kukere, with the famous Etighi dance, won the best pop single at the The Headies 2012; Mike Anyasodo, who by virtue of his Fine Fine Lady video won best R & B video at the SoundCity Music Video Awards 2010; Kesse Frimpong, who was voted the Ghanaian best male vocalist of the year 2012; and of course the Kedike crooner, Chidinma, who won the best female act in West Africa at the prestigious Kora Awards 2012.