Rugby review reports glowing outlook
Rugby keeps growing and
prospering in the world, and its progress is aided by Africa as well, according
to the World Rugby Year in Review 2018 (http://bit.ly/2XSDBL4).
Its unprecedented growth continued
in 2018 with 9.6 million men, women and children playing it around the world.
That number has 2.7 million
women, up 10 percent on the previous year and accounting for more than a
quarter of the total global playing population.
And in Africa alone, the number
of registered players topped one million (1,004,674), an increase of 26 percent
since 2017.
This growth was underpinned by
World Rugby’s development programme, Get Into Rugby, which acts as a gateway
for young people to try, play and stay in rugby.
For the second consecutive year,
more than two million girls and boys (2,280,200; with 40 percent female
participation) enjoyed the sport and everything it has to offer. More than
4,000 Get Into Rugby activities took place from Kathmandu in Nepal to Kitwe in
Zambia, and were hosted by 159 registered unions, expanding its global reach.
In Africa, 460,000 children took
part in Get Into Rugby activities, 42 percent of them female, and South Africa
topped the global table with the highest number of participants per country. SA
also had success with its referee development programme as 261 young referees
between the ages of 13-14 – 45 percent of whom were girls – took part in the I
Also Play Referee initiative, a significant increase on the 2017 total.
In Asia, the popularity of Get
Into Rugby helped World Rugby’s Impact Beyond legacy programme reach its goal
of one million new participants nine months before Japan is due to host the Rugby
World Cup 2019, thereby setting the stage for a game-changing tournament.
Project Asia 1 Million is a
central pillar of World Rugby’s mission to grow the game locally and ensure
Japan 2019 – the first Rugby World Cup to be hosted in Asia – is the most
impactful Rugby World Cup to date.
Namibia will join South Africa in
representing the African continent in Japan after winning the Rugby Africa Gold
Cup in 2018.
Excitingly, the total number of
registered female players grew by an impressive 28 per cent to 581,000 across
all of World Rugby’s member unions. This comes during the first full year of
implementation of World Rugby’s ambitious plan, Accelerating The Global
Development Of Women In Rugby 2017-25, which aims to support the growth and
development of the women’s game and promote parity.
That success was matched off the
field by increased engagement levels from female fans – 38 percent increase in
video views by women and the growth of the World Rugby and Rugby World Cup
female audience on Twitter to more than 30 percent. It was also reflected in
increased diversity at the highest levels of the game in a year when World
Rugby added 17 new female members to its Council and New Zealand was named as
first-time hosts of Women’s Rugby World Cup 2021.
World Rugby was also pleased to
welcome Burkina Faso, where rugby is now included on the school curriculum, as
one of its newest associate member unions in 2018. Other highlights in 2018
included the second Youth Olympic Games rugby sevens tournament in Buenos
Aires, won by Argentina (men’s) and New Zealand (women’s). Meanwhile, Rugby
World Cup Sevens in San Francisco saw 100,000 fans across three days create an
incredible atmosphere inside the iconic AT&T Park, with a US broadcast
audience of nine million tuning in, many watching rugby for the first time.
This helped drive even greater interest in the sport, which now boasts a global
fan base of 800 million worldwide, driven by young people consuming sevens
digital content in emerging markets like the USA, China, India and Brazil.
Thanks to a new partnership with
the African Press Association (APO), coverage of African rugby also increased
significantly in 2018. The Rugby Africa Gold Cup achieved just under two
million YouTube views while 196 press releases were distributed by member
unions, helping to promote rugby across the continent.
Off the field, player welfare
remains World Rugby’s number one priority with the international federation
focusing on evidence-based injury prevention at all levels of the sport.
Alongside its ongoing focus on research, World Rugby’s training and education
programmes remain core to its strategy, with more than 2,700 training courses
delivered worldwide in 2018.
World Rugby Chairman Sir Bill
Beaumont said: “2018 was another special year for rugby as we watched the sport
continue to prosper and grow both on and off the field. Within a total playing
population of 9.6 million it was fantastic to see our Get Into Rugby programme
– run in partnership with unions and regions – continue to break participation
records with over two million girls and boys worldwide getting involved for the
second year in a row amid a growing global fan base of 800 million. The 26 per
cent increase in the number of registered rugby players in Africa shows the
sport is thriving in the region and I would like to thank Rugby Africa and its
unions for the tremendous effort they put into growing the game in 2018.
“As Rugby World Cup 2019 fast
approaches, it was particularly pleasing to see our Impact Beyond programme
surpassing all expectations in Asia in 2018, reaching its target of one million
new participants in the region a full nine months ahead of schedule. With the
tournament expected to be game-changing in every respect, the stage is now set
for the most impactful Rugby World Cup ever.
“From a women’s rugby
perspective, 2018 was a breakthrough year as we began implementation of our
groundbreaking strategy to accelerate the development of women in rugby at all
levels. Progress was evident with increased participation and engagement levels
as well as in the governance of the sport, where we welcomed the first women
onto World Rugby Council. We will continue to strive for even greater parity in
2019.”
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