TV can develop Nigeria –Mursty Adinoyi

Adinoyi
Successful media entrepreneur, Mursty Adinoyi, who’s the producer of the highly rated TV programmes, Hitlist & Cruzin and AIT Musc+, has come out to say the best way Nigeria can move forward.

According to him, TV has a very critical role to play in Nigeria’s development and as such, TV stations and media-related companies should be exempted from tax by the government so they can concentrate on the nation’s development.

Making his case, he told Oseyiza Oogbodo Blog that “if we’re actually looking at development, then we know that we need to put almost everything on TV. TV can help us develop this country. For instance, you can create a programme for army retirees. The training they had while they were vibrant in the army, there’s a way you can create a programme around it, people will benefit from it and then there’ll be much money for them, the TV station airing the programme and even other participants.

“I’m telling you there are so many things we can create, lots of things, even an ex-banker can create a programme. So we need to think of developing Nigeria by Nigerians for Nigerians using TV. Everything about us can be on TV and make money.

“Okada for instance can be used for stunts. If independent producers can have good money with them and we are tax-free, we can gather okada riders, create stunts, stage them, put them on TV and make money out of it for the development of the country. We see all these things on foreign channels and we think they are just for the foreign market but they are also applicable to us.

“Tyler Perry, who’s my counterpart in America, has hundreds of artists working for him. You know why? Because the environment is conducive. Now, there are lots of independent producers here in Nigeria that can create good content for TV consumption that will engage over hundreds and thousands of people. In that case, the unemployment rate that we’re talking about will definitely drop drastically, and once people are gainfully employed, that’s the most important proof of development.”

Well said, Mursty.

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