Diamond benefitting from attaching to Nigerian artists

About four years ago, talented Tanzanian singer, Diamond Platnumz, was practically unknown in Nigeria. But, considering the importance of the Nigerian music industry in Africa and the world, Diamond had other ideas about being unknown in Nigeria, since being known in Nigeria would enhance his brand all over Africa and the world. And the step he took to remedy the situation is the step that has paid off for him big time. He featured the one and only Omo Baba Olowo, Davido, on the remix of his song, Number One, and since then Africa has accepted that there’s an artist named Diamond. Doors have opened for him thereby and they keep opening, because he keeps attaching to Nigerian artists. The latest of such attachments is his collaboration with Nigerian highlife rave, Flavour. The song is titled Nana, its video is out now, it’s already gaining attention, and there’s no doubt that it will be a continental hit. Before this Flavour collaboration, back in 2013 when Peter P-Square got married, he made it known that he was present at the wedding, in order to gain respect in Tanzania that he was hobnobbing with the eminent P-Square. Unluckily for him, though, P-Square went for a concert in Tanzania shortly after he claimed to be their friend, and when they were asked about their friendship with Diamond, they said they didn’t know him, which was just the truth. He still benefitted from the negative publicity, though. It got him trending and made P-Square know him and they’ve even been in the studio this year to record a song together. He has also been featured by Iyanya, another testimony to the fact that his popularity is really rising. As he continues to grow, courtesy of his talent and savvy in relating with Nigerian superstars, it’s only hoped that fame will not unnecessarily go to his head, as he was recently embroiled in a social media fight with Davido who was instrumental to his success, which means he can also turn around on Flavour in future. Oh well, anyone who bites the fingers that fed him will get paid back in his own coin.