OUCH endorses Timi Dakolo

When OUCH unveiled its 2016 collection recently, celebrities, entertainers, style influencers, fashionistas and other friends of the brand were on hand at the intimate event. The event, which doubled as the finale for the OUCHMan 2016 search, was hosted by the delectable Zina Anumudu and the dashing OUCH and Martini ambassador, Bryan Okwara. Speaking on the day, OUCH’s creative director, Uche Nnaji said, “The 2016 collection themed My Way is for the man who loves exclusivity in style. I am very happy to be associated with Bryan Okwara and Timi Dakolo this year and very proud of our new OUCHman. Award-winning musician and The Voice Nigeria coach, Timi Dakolo, was also announced as the new brand ambassador. The night of exquisite glamour and style was attended by a host of stars and media personalities that included Audu Maikori of Chocolate City Group, Adebola Williams, Noble Igwe, Ifeoma Williams, Victoria Kimani, Mai Atafo, Denola Grey, Shade Ladipo, Tewa Onasanya, Remi Adetiba, Swanky Jerry, Yomi Casual. Model and actor Charles Ujomu emerged as the OUCHman 2016 ahead of other 3 finalists: Odache Obe, a banker; Francis Egwuatu, Mr Universe Nigeria; and Otto Cannon, Gulder Ultimate Search viewer’s choice winner. The winner was announced by Nigeria Country Manager, Viacom, and image consultant, Ifeoma Williams; RED Media co-founder, Adebola Williams; style influencer, CEO of 360 Nobs, Noble Igwe; and the style doctor, Uche Nnaji.