Why I became a publicist -Cornell Udofia

Cornell Udofia is one of the entertainment industry’s most riveting personalities. He isn’t an actor neither is he a singer. He’s however someone whom entertainers can’t do without. He’s a publicist, and a very successful one at that, having been a publicist for several big names that include Oge Okoye, Faze and Jim Iyke. And speaking with E-News recently on why he became a publicist, Udofia didn’t hold back. “I became a publicist because I was not happy with the level of publicity and projection artists were given by the press and media players so we decided to exploit the vacuum by going into it,” he explained. “Moreover, the gladiators themselves were not helping matters either by not understanding the fact that without packaging, an artist is incomplete. Most of them find it very strange and uncalled-for to engage the services of a publicist, image maker, manager and even designer who should handle their affairs, thereby making them able to concentrate and focus on dropping good songs. I thank God we took the bull by the horns to actually pioneer the importance of artist being represented by publicists.” And on whom was his very first client, he said, “When we started then, we were not looking for money nor fame but to make a name believing that with good delivery, money must surely come. Our first client we experimented with was Eedris Abdulkareem of Mr Lecturer fame. We publicised his activities so perfectly well that Seye Kehinde, publisher of City People, was forced to look for me to arrange how Mr Lecturer would perform in City People Awards of Excellence of that year.”