Jidenna overthrows T-Pain as Heineken host

Jidenna

International premium beer brand, Heineken, has unveiled Nigerian-American artist, Jidenna, as host of the 2017 Live Your Music parties set to hold in Abuja and Lagos on 27th and 28th October respectively, taking over the hosting duties from American hip-hop star, T-Pain, who hosted it last year.

Jidenna as HLYM host was confirmed by Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc.

T-Pain

HLYM, a global Heineken music platform built on the collective passion of consumers for experiencing music was a memorable experience last year, and this year’s promises to be even more exciting.

It’s scheduled to hold in Abuja on October 27 at the Transcorp Hilton Hotel and in Lagos on October 28 at the Eko Atlantic, Victoria Island. The Lagos party will serve as the official afterparty of the Lagos Fashion and Design Week also sponsored by Heineken.

With a roll call of top Nigerian artists and DJs, lights and special effects as well as the interactive music takeover sessions where attendees get to choose the music that plays, the Heineken Live Your Music party is surely going to be one not to miss.

Follow @Heineken_ng on Twitter and @HeinekenNg on Instagram for more updates on Live Your Music.