DHL, MallforAfrica partner to make Africa goods available worldwide
DHL (www.dpDHL.com), the world’s
leading international express services provider, today announced its
partnership with e-commerce giant, MallforAfrica’s new platform, Marketplace
Africa, to help online retailers bring African-made products to the US and global
market.
The site offers items from the
continent’s most talented designers and artisans from a variety of categories
including fashion, body care, handbags, jewelry and home décor.
Until today, African craftspeople
have been isolated from global customers due to distance, fear of not receiving
overseas payments, and complex shipping requirements. Customers who wished to purchase products
directly from African artisans faced obstacles regarding accessibility of items,
authenticity and validation of the product, uncertainty of delivery, high
delivery costs, and payment security.
Marketplace Africa was created to
help artisans sell on a global stage and simplify the ability to buy directly
from African craftspeople and small enterprises. Powered by MallforAfrica’s
award-winning patented e-commerce platform and payment system,
MarketplaceAfrica.com’s global consumers can now shop directly from African
businesses of all sizes and have the products shipped to their home with
confidence.
DHL will manage all logistics
services as their e-commerce delivery solutions are designed with small
businesses in mind and provide the speed of delivery that customers expect.
With the world’s leading logistics company behind it, Marketplace Africa will
provide craftspeople and customers order verification, fast delivery, and
shipment labeling and packaging services. Suitable delivery costs also keep
products affordable.
Hennie Heymans, CEO for DHL
Express Sub Saharan Africa adds, “We are thrilled to be a part of this innovative
e-commerce solution for African artisans. DHL is a facilitator of global trade
and if we can improve connectivity and accessibility to global markets for
local business, this will go a long way in helping small businesses grow. We’ve
been in Africa since 1978, so have seen first-hand, the huge opportunities that
cross-border trade offers to local businesses. This is truly an exciting time
for African businesses.”
The Africa Made Product Standards
(AMPS) is used to ensure that the highest quality products are being sold on
the Marketplace Africa platform. It provides consumers with the assurance that
products meet an international standard in quality. All products are crafted
with the utmost care by an African artisan.
“Africans finally have the
opportunity whether banked or unbanked to showcase their amazing talents and
skills to the world and sell their products. DHL and MallforAfrica saw the need
to promote African-made products to the world and I am beyond proud to be a
part of making history alongside a company that has pioneered logistics
efficiency in Africa, and across the globe,” said Chris Folayan, CEO of
MallforAfrica. “Marketplace Africa will open the door for African designers and
craftspeople and enable customers in the US and the world the ability to
purchase authentic African-made products directly from the source.”
Worldwide retail e-commerce sales
reached over $2 trillion in 2017 and according to DHL’s report, The 21st
Century Spice Trade: A Guide to the Cross-Border E-Commerce Opportunity,
cross-border market is expected to grow by about 25% annually until 2020 –
nearly twice the rate of domestic e-commerce.
Follow us at:
twitter.com/DHLAfrica
DHL (www.dpDHL.com) is the
leading global brand in the logistics industry. Our DHL family of divisions
offer an unrivalled portfolio of logistics services ranging from national and
international parcel delivery, e-commerce shipping and fulfillment solutions,
international express, road, air and ocean transport to industrial supply chain
management. With about 360,000 employees in more than 220 countries and
territories worldwide, DHL connects people and businesses securely and
reliably, enabling global trade flows. With specialized solutions for growth
markets and industries including technology, life sciences and healthcare,
energy, automotive and retail, a proven commitment to corporate responsibility
and an unrivalled presence in developing markets, DHL is decisively positioned
as “the logistics company for the world.”
DHL is part of Deutsche Post DHL
Group. The Group generated revenues of more than 60 billion euros in 2017.
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