Watch out for the Pulse Influencer Awards
Since Pulse (https://Pulse.Africa/)
is one of the reputable digital media organisations in Africa presently, it
should be able to put up a pretty good show for its first PIA.
According to Pulse, PIA was set
up to recognize and highlight bright lights in the influencer space in Africa
who are building active engaged communities around their niche or craft.
Kanyinsola Aroyewun, Head of
Marketing and Content Growth at Pulse added that “the African media landscape,
like the rest of the world, is changing quickly. Digital media is the new
mainstream, and as such, the role of influencers in driving this change cannot
be overemphasized. Our initiative is aimed primarily at engaging the influencer
communities in each of our markets, highlighting the most consistent and
impactful creators and ultimately also helping to strengthen the growth of
digital media across Africa.”
The markets Pulse is operative in
are Nigeria, Ghana, Kenya and Senegal and the awards, featuring various
categories and platforms, will take place in each of them.
They will kick off with a round
of open nominations after which the list of nominated influencers will be
screened by a jury that will select 10 nominees based on the criteria for each
category.
The nominees will then proceed
through two rounds of voting after which the winners will be announced at the
final award ceremony.
Some of the notable categories are
fashion, media, music, photography, acting.
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