Where others see problems,
Barrows sees solutions and this is its simple success secret.
Provider of hotel investments and
advisory services for hotels in the Middle East, it has seen a huge demand in
the market for problem hotels and is capitalizing on it.
“We’re really taking the cherries
out of the cake and earning hard money by purchasing problem hotels and selling
them forward with long-term operator agreements. We’re approached every day by
interested parties to restructure and guide the sale of the asset.
“Many hotels have run into
financial and operational difficulties as a result of the global pandemic. The
operator agreement is dissolved or surrendered while we are present with the
restructuring of the asset. We improve the real estate, add value with
improvements, long-term operator agreements and sell forward to institutional
investors.
“In the coming year, we expect a
huge increase in smaller hotels. We’re ready to intervene immediately with our
knowledge and skills usually on behalf of the bank, but often also on behalf of
the operator or asset manager,” Erwin Jager, Chairman, Barrows Hotel
Enterprises, disclosed.
“Because we know the industry
inside out, we’re able to perform a thorough analysis in a very short time and
come up with an improvement plan to protect the value of the property. The goal
is always to increase the value for the asset and the daily operations of the
hotel operator.”
Barrows Hotel Enterprises
internationally manages more than 10,000 hotel rooms in more than 10 countries.
The company started in 2008 as a
real estate investor in the residential market in Dubai.
Since 2012, it changed its
strategy and is fully focused now on the fast-growing hotel industry in the
Middle East and Africa.
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