Marriott International unifies loyalty programs
A new era is beginning for the
more than 110 million members of Marriott International’s (www.Marriott.com)
award-winning loyalty programs – Marriott Rewards, which includes The
Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG).
For the first time since Marriott
International acquired Starwood Hotels and Resorts in 2016, the programs now
operate under one set of unified benefits and one currency spanning the entire
loyalty portfolio of 29 brands and more than 6,700 participating hotels in 130
countries and territories.
Members are able to seamlessly
earn and redeem across the entire loyalty portfolio and achieve Elite status
faster with new Elite tiers. Members can now combine their separate program
accounts into one at Marriott.com (www.Marriott.com) or SPG.com
(www.Marriott.com/default.mi?program=spg&reset=true) to take advantage of
everything Marriott International’s loyalty programs offer worldwide.
Together, the unified programs
are richer. Members now earn on average 20 percent more points per dollar spent
and have their Elite status recognized consistently at every hotel as they
indulge in the elevated benefits they’ve earned. Additionally, members now have
the added convenience to book stays throughout the portfolio on Marriott.com
(www.Marriott.com), SPG.com (www.Marriott.com/default.mi?program=spg&reset=true),
and the Marriott and SPG apps, or by contacting customer engagement centers.
“This is an exciting time for our
loyalty members who now have endless inspiration to travel and experience the
world to create memories that will last a lifetime,” said David Flueck, Senior
Vice President, Global Loyalty, Marriott International. “We merged the
incredible earning and redeeming power of Marriott Rewards with the phenomenal
Elite benefits of SPG to create one of the richest travel loyalty programs with
the most extraordinary global portfolio of hotels – from overwater bungalows,
to mountainside ski resorts, to iconic urban landmarks.”
Earn Points and Achieve Elite Status Faster
As a result of the unified,
single-currency programs, when members combine their accounts, their points
balances will also combine, ending the need to transfer points between
programs. For SPG members, their SPG points balance multiplied by three. All
members earn 10 points for every dollar spent at all brands except Residence
Inn, TownePlace Suites and Element which earn five points per dollar spent and
Marriott Executive Apartments and ExecuStay properties which earn 2.5 points
per dollar spent. In addition, for 2018, nights earned at Marriott Rewards and
SPG hotels will also combine, potentially helping members achieve Elite status
faster. Under the unified programs, all SPG members receive a new account
number to align with the Marriott Rewards system. Members with multiple program
accounts can choose to combine under their preferred account. The Marriott
Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) names will
continue to live on until early 2019 until combining under a new brand name.
Under the unified programs,
members now earn Silver Elite status after just ten nights annually, Gold Elite
status after just 25 nights, Platinum Elite status after 50 nights and Platinum
Premier Elite status after 75 nights. All Platinum Premier members surpassing
100 nights and $20,000 annual spend will enjoy the highest level of
personalized service – the popular ambassador program – along with all the
other benefits in that tier. Members who have achieved Lifetime status will
continue to have their status recognized under the new Lifetime Elite tiers
that will apply across the unified programs.
Redeem for Free Nights Easier
The unified programs introduce a
new Free Night Award chart for redemptions across the entire loyalty portfolio.
Nearly 70 percent of hotels now require the same or fewer points for a free
stay than before. Further, members can save 25,000 points per night by
redeeming for future category eight hotels priced in category seven until 2019,
including coveted all-suites properties. The new Free Night Award chart
launched with standard pricing, adding off-peak and peak pricing in 2019.
Earn Points and Access Benefits with Co-Brand Credit Card
With the new programs comes an
array of refreshed benefits for co-branded credit cardholders that provide
members with more benefits across the entire loyalty portfolio. Members of all
three loyalty programs in the United Arab Emirates can take advantage of the
Emirates NBD Starwood Preferred Guest® World MasterCard® with world-class
banking partner Emirates NBD and new benefits offered within the region.
Experience rich rewards and best
in class benefits with the Emirates NBD SPG® World MasterCard®. The ability to
earn and redeem at our extraordinary collection of 6,700 hotels across 29
brands, an automatic upgrade to Gold Status, an annual anniversary Free Night
Award Certificate upon renewal, and premium Wi-Fi are just a few of the
exciting new opportunities that are now available to members.
With the Emirates NBD SPG® World
MasterCard®, earn 6x points for each US dollar of eligible purchases made at
participating SPG, Marriott Rewards, The Ritz-Carlton Rewards hotels, and 3x
points for each US dollar of eligible purchases on your card. For more information,
visit EmiratesNBD.com/spg
More Travel Experiences
Marriott International’s loyalty
programs offer members a holistic travel experience encompassing much more than
hotel stays. Members have access to the wide collection of nearly 120,000
irresistible experiences in 1,000 global destinations on the company’s
ever-expanding Moments platform – Marriott Moments, Marriott Rewards Moments
and SPG Moments. These range from destination tours and day trips, to exclusive
member-only events such as Super Fan Experiences during the Keith Urban
Graffiti U World Tour, including autographed merchandise and backstage access,
VIP access to sought after sporting events like the Super Bowl, music festivals
like Coachella, and master classes with superstar chefs like Daniel Boulud in
intimate settings.
More Benefits
In addition, other new benefits
to highlight include:
All members now earn points for
food and beverage, spa and other qualifying incidentals charged to their folio,
rather than just the room rate.
Hotels throughout the loyalty
portfolio now have no blackout dates for points redemptions.
Booking direct on any of Marriott
International’s digital and mobile channels means members can take advantage of
exclusive member-only rates and free Wi-Fi. In addition, both the Marriott and
SPG apps offer mobile check-in and check-out and send members alerts when their
room is ready. Members can also chat directly with hotel associates before,
during, and after their stays using Mobile Requests, and use their smartphones
as their room key at more than 1,000 hotels.
The information above represents
a summary of certain features of Marriott International's unified loyalty
programs and is subject to the programs full terms and conditions.
To learn more about the unified
programs and benefits, as well as combine accounts, please go to Marriott
(www.Marriott.com) or
SPG.com(https://www.marriott.com/default.mi?program=spg&reset=true).
About Marriott Rewards, Starwood Preferred Guest (SPG) and The Ritz-Carlton
Rewards
Marriott International’s
award-winning loyalty programs – Marriott Rewards, SPG, and The Ritz-Carlton
Rewards – unite 29 unique and iconic global brands and over 6,700 distinctive
properties in 130 countries and territories around the world, providing members
with endless inspiration to travel the world. The programs, operating under one
set of unparalleled benefits, enable more 110 million members to earn points
toward free hotel stays, and achieve Elite status faster than ever, seamlessly
and easily book or redeem points for stays throughout the portfolio. To enhance
their travels, member may also indulge in 120,000 experiences offered on
moments.marriott.com. When booking direct on Marriott.com (www.Marriott.com),
SPG.com (www.Marriott.com/default.mi?program=spg&reset=true)
or any of Marriott’s mobile apps, members can take advantage of exclusive
Member Rates, free and enhanced Wi-Fi, mobile check-in and checkout, Mobile
Requests and, wherever available, Mobile Key. To enroll for free or for more
information about the programs, visit Marriott.com (www.Marriott.com) or
SPG.com (www.Marriott.com/default.mi?program=spg&reset=true). Travelers can
also connect with Marriott Rewards on Facebook, Twitter and Instagram and learn
more about #spglifeon Facebook (www.Facebook.com/MarriottInternational),
Twitter (https://Twitter.com/MarriottIntl) and Instagram (https://www.Instagram.com/MarriottIntl).
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