TIDAL, MTN partner on Africa music and video streaming
Global music and video streaming
platform, TIDAL (www.TIDAL.com) in partnership with the leading communications
operator in Uganda offering mobile and fixed telecommunications, MTN Uganda,
have announced an exciting, first-of-its kind collaboration.
The partnership provides MTN
Uganda customers a variety of options for a data-inclusive TIDAL membership as
part of their mobile plan to gain access to exclusive high-quality streaming
music, videos, concerts and more.
“Africa is a continent that has
long been an inspiration for music heard around the world and TIDAL is excited
to highlight the vibrant musicians on our platform. TIDAL is also thrilled to
bring a new wave of digital music to Uganda as part of this collaboration,”
said Lior Tibon, COO TIDAL.
The partnership, launched in
Uganda but set to be rolled out in other MTN operations across Africa comes
with an array of membership options where customers can tap into one, three,
seven and 30-day memberships, all of which include data and a free 30-day trial
for all first-time members.
On the importance of MTN’s
partnership with TIDAL, artist-owner Damian Marley noted: “I remember hearing
stories about my father‘s records being destroyed once they got to Africa. They
didn’t want the people to hear the message in the music. What a beautiful day
it is now when Africa will not only have access to my family’s music but to all
music that exists.”
Speaking about the launch of the
partnership, Jason Kpana, SVP, Artist & Label Relations, said, “I’m really
looking forward to connecting with Uganda’s musicians and helping to bring the
TIDAL music streaming experience to fans across the country. We know MTN customers
will love the diverse playlists, livestreams, videos and original content
available on TIDAL.”
The content on TIDAL offers a
deeper look into not only the repertoire of artists, but the music that
inspires the work they do. Editors across the globe showcase the hottest tracks
across all genres and create soundtracks for key cultural moments – life,
death, civil revolutions, works of literature, and movies that have caught the
cultural zeitgeist.
.
In celebration of the Ugandan
music industry and the start of a digital music revolution, TIDAL and MTN
Uganda also announced advanced plans for an exclusive Collaboration Conference
and The MTN TIDAL Experience which will be held on 27 and 29 September
respectively.
MTN Uganda Chief Marketing
Officer, Olivier Prentout, gave more details.
“The Collaboration Conference
will exclusively be attended by artists, music producers and promoters. The
conference aims to bring artists together to learn about the evolution of the
music industry across the globe and how to expand locally along with the help
of TIDAL. Following the conference, The MTN TIDAL Experience featuring
dancehall artist Kranium, Nigeria’s DJ Spinall, our very own Beenie Gunter and
local DJs are set to host the experience which will be held at the MTN
Headquarters.
“At MTN we believe that everyone
deserves the benefits of a modern, connected life. This partnership with TIDAL
further demonstrates our strategic vision to lead the delivery of a bold, new
digital world to our customers by making music more available on their
smartphones. One product innovation MTN will add to the TIDAL subscriptions is
the inclusion of data. MTN subscribers will be given the choice between daily,
weekly and monthly packages payable only via Mobile Money (MoMo).”
More information can be found on
TIDAL.com/MTN
About TIDAL
TIDAL (www.TIDAL.com) is a
global, experiential, entertainment platform built for fans, directly from
artists around the world. TIDAL members enjoy exclusively curated content that
directly connect artists with their fans in multiple ways. The service offers
high-fidelity, CD sound quality music, high resolution video, an opportunity to
discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL
is available in more than 52 countries, with more than a 57 million song
catalog and more than 233,000 high quality videos. For more information, please visit
www.TIDAL.com, http://Facebook.com/tidal, http://Twitter.com/tidal,
https://Instagram.com/tidal/
About MTN Uganda
Launched in 1998, MTN Uganda
(www.MTN.co.ug) is the leading communications operator in Uganda, offering
Mobile & Fixed telecommunications, Mobile Money Services and Internet
Service Provisioning. As at 30th June 2018, MTN Uganda recorded 10.5 million
subscribers across Uganda. Visit us at www.MTN.co.ug or follow us on
www.YouTube.com/mtnug and www.Twitter.com/mtnug or www.Twitter.com/mtnugpro for
assistance.
About the MTN Group
Launched in 1994, the MTN Group
(www.MTN.com) is a leading emerging market operator, connecting subscribers in
22 countries in Africa and the Middle East. The MTN Group is listed on the JSE
Securities Exchange in South Africa under the share code: “MTN.” As of 30th
June 2018, MTN recorded 223.4million subscribers with 24.1 million active
Mobile Money users and 71.2 million active Data users across its operations in Afghanistan,
Benin, Botswana, Cameroon, Cote d’Ivoire, Ghana, Guinea Bissau, Guinea
Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville),
Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and
Zambia. Visit us at, www.MTNBusiness.com, www.MTN.com and www.MTNMMO.com
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