SA Rooibos aims to invade Europe

A Western Cape-based company, SA Rooibos, is on a long term mission to become the preferred supplier of packed rooibos to the European market over the next ten years.

Speaking about their plan, Jacques Bester, managing director, SA Rooibos, said, “We’re a turn-key source, packer and exporter of South African herbal teas to the world and our company specialises not only in offering the refreshing rooibos and honeybush tea under our own trademark, but we offer it as a private label as well.

“We’ve been in operation for 20 years and we’ve 50 employees. We operate from our plant in Gordons Bay and over the years we’ve steadily expanded our presence in the international market. We currently are exporting our products to Japan, South Korea, Germany and the Netherlands. We intend on exporting to France soon.”

He added that their target clientele are mainly grocery chains, distributors and importers.

Rooibos and honeybush are inimitable products which only grow in South Africa and are gaining popularity as specialty teas across the globe. Rooibos and honeybush grow wild and are derived from the native fynbos, which only grows in the Western Cape and Eastern Cape along the Cederberg Mountains, the Cape Peninsula and Port Elizabeth.