FIFA World Cup Trophy Tour by Coca-Cola takes off from London
The global leg of the FIFA World
Cup™ Trophy Tour by Coca-Cola has kicked off with an official launch ceremony
in London on January 22, 2018 with former FIFA World Cup™ winners Sir Geoff
Hurst of England and Andrea Pirlo of Italy on hand to celebrate and send the
FIFA World Cup Original Trophy off on its worldwide journey.
Through the tour, Coca-Cola is
inviting fans around the world to get #ReadyFor the highly anticipated 2018
FIFA World Cup™ by giving them the once-in-a-lifetime opportunity to get up
close to the same Trophy that will be presented to the winning country of the
tournament in July. The FIFA World Cup™ Trophy Tour by Coca-Cola will visit 91
cities, across 51 countries and six continents, giving thousands of fans the
chance to experience football’s most coveted prize.
This is the fourth time in
history that Coca-Cola and FIFA have come together to bring the Trophy Tour to
the world. This year, the 2018 FIFA World Cup™ Trophy Tour will touch down in a
number of nations for the first time ever, including Iceland, Austria and
Mongolia.
“As football fans around the world
gear up for the 2018 FIFA World Cup, we want to make sure they are ready for
all of the emotions that this summer’s tournament will bring,” said Ricardo
Fort, Vice President of Global Sports Partnerships, The Coca-Cola Company. “The
Trophy Tour will give fans everywhere a taste of the excitement that’s to come,
not to mention a once-in-a-lifetime chance to see the Trophy for themselves.”
“Following the success of the
first phase of the FIFA World Cup Trophy Tour, which gave more than 220,000
people across Russia the chance to see the FIFA World Cup Trophy with their own
eyes, we are very excited to now offer this unforgettable opportunity to
football fans around the world.” added Philippe Le Floc’h, FIFA's Chief
Commercial Officer. “The next few months are going to bring joy and wonder to
hundreds of thousands of people from over 50 countries, and we thank Coca-Cola
for partnering with us in taking the FIFA World Cup to the world.”
Pirlo added: “It is a great
honour that I could be here today to send-off the FIFA World Cup Trophy Tour
plane on its journey around the globe. Being able to once again hold the
Original Trophy brings back amazing memories for me, and I cannot wait to find
out who will lift this precious sporting icon after the Final of the 2018 FIFA
World Cup. This Trophy represents the absolute pinnacle of a player's career.”
Before starting on its global
tour, the FIFA World Cup™ Trophy Tour by Coca-Cola travelled across Russia for
three months, spanning more than 16,000 kilometers and visiting 16 cities,
making it the longest host country tour in history.
For the latest updates from the
FIFA World Cup™ Trophy Tour by Coca-Cola, including upcoming tour destinations
and dates, exclusive interviews, photos and videos, visit the official website
www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour
and the official Instagram page at https://www.instagram.com/trophytour/.
The Coca-Cola Company has had a
long-standing relationship with FIFA since 1976 and has been an official
sponsor of the FIFA World Cup™ since 1978.
Coca-Cola has had stadium advertising at every FIFA World Cup™ since
1950 and is a long-time supporter of football at all levels.
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