Nkiru unveils Jeje music video
Introducing British-Nigerian
R&B/afrobeat singer, songwriter and musician, Nkiru, with the brand new music
video for her debut single, Jeje, premiered
via Link
Up TV.
Produced and co-written by
Omeiza, who has previously worked with some of the biggest UK afrobeat stars
including Ezi Emela, Dizzy VC, Ike Chuks, and Nizzy, Jeje is a smooth and sultry R&B offering led by Nkiru’s East London
flow and sensibilities, her infectious afro-influenced lyrics and cadence, and
it sees her waxing poetic about ex-lovers and former friends.
For the visuals, Nkiru collaborated
with prolific video director Sam Kirx (Wizkid, Wyclef Jean, Davido, Burna Boy),
to help bring the record further to life. Shot in the middle of London, the video
captures the very real life issues of trying to move on from bad relationships
or friendships, even when you keep seeing the other person, everywhere you go.
Speaking about the inspiration
behind Jeje, Nkiru said, “Jeje shows
my somewhat vulnerable side of love, which has not always been my strength. It
talks about a romance that has lost its flames, and friendships that have lost
their sparkle, and how we usually get stuck in the downward spiral of not being
able to let go, because the concerned parties are always around us.”
With support from the likes of Reprezent
Radio, Westside Radio and Climax Radio, as well as
collaborations with N2theA (Stormzy, J Hus, Mostack, Not3s) and BoatzMadeIt
(Mr. Eazi, Eugy, Mista Silva), plus early success of her previous underground
releases such as Mr. Maga and Shakara, Nkiru is poised to leave her
mark in the R&B and afrobeat music landscape this year.
Watch Jeje here: https://www.youtube.com/watch?v=z0LB5rJyebk
Connect with Nkiru:
Instagram:
http://www.instagram.com/nkirukaofficial
Twitter:
http://www.twitter.com/nkirukaofficial
Facebook:
http://www.facebook.com/nkirukaofficial
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