Dorobucci aftermath ... Mavins suffer sophomore jinx

The sophomore jinx is one of the entertainment industry’s biggest problems. It arises when an entertainer or entertainers or production house or suchlike come up with a very successful piece of creative work as their first effort and are then able to follow it up with another really successful work. And the way things stand right now, the hottest music crew in the country presently, The Mavins, can be said to have been afflicted by the sophomore jinx. If you recall, The Mavins, which comprise Don Jazzy, Tiwa Savage, Dr SID, D’Prince, Korede Bello, Reekado Banks and Di’Ja stunned the continent last year when their first single featuring vocals by all of them, Dorobucci, became a phenomenal success. Since Dorobucci was so huge, it was expected that their next effort would be massive as well. But that next effort, Looku Looku, isn’t. Like Dorobucci, it was released last year. But unlike Dorobucci which became very popular even without a video, Looku Looku, even with a video, is yet to catch on, and as the days go by, its appeal seems to reduce, not for lack of airplay, but maybe it’s just not connecting with music lovers because of the sophomore jinx factor. While Looku Looku is struggling to embed itself in music lovers’ hearts, other numbers by individual Mavin artists or a combination of some of them are doing very well. Such numbers include Awww by Di’Ja, God Win by Bello, Katapot by Banks and Adaobi by Jazzy, Banks, Bello and Di’Ja.