AccorHotels showcases Africa through new lifestyle, travel media platform

Fashion, art, travel, food, design, adventure, architecture, hi-tech/hi-touch and creativity, Africa is positively brimming with new and undiscovered experiences.

AccorHotels invites guests, travelling nomads and the curious-at-heart to rediscover the continent through a completely new lens – MyChicAfrica (MyChicAfrica.accorhotels.com) – featuring inspiration insights, newfound narratives, and visually arresting content.

Following the immensely successful #MyChicAfrica social media campaign, which paired prominent African influencers together to provide an off the beaten track look at their locales, AccorHotels in Africa is now ready to venture even further.

The launch of its lifestyle media platform - MyChicAfrica.AccorHotels.com - a depository of material named after this culturally curated campaign, features a dedicated editorial team providing fresh insights and new travel itineraries for the culturally curious.

"Since our earliest days in Africa over 40 years ago to our operations across over 20 countries today, we have unearthed a positive yet realistic picture of Africa as a modern and daring continent, steeped in creativity, unmasked landscapes and offering a treasure trove of cultural gems – past, present and future,” said Souleymane Khol, Vice President, Sales, Marketing, Distribution & Revenue Management at AccorHotels Africa & Indian Ocean.

MyChicAfrica.AccorHotels.com is a showcase of Africa – a diversity of landscapes and cultural richness, making it one of the most beautiful travel destinations in the world. This pioneering new approach from AccorHotels aims to make the continent more accessible and open for not only international travellers, but for Africans and the diaspora to rediscover and celebrate fashion, art, dining, modernity, design, adventure in addition to driving social discourse.

According to the hospitality report from Jumia Travel, tourism in Africa has the potential to be the leading contributor to the continent’s total GDP. 

Moreover, the digital eco-system in Africa is undergoing tremendous growth, making this the opportune time for AccorHotels to showcase, catalogue and reveal the continent in a dramatically visual and editorial way through this online media platform - MyChicAfrica.AccorHotels.com