Francophone Africa lures Ringier Media
With headquarters in Dakar,
Senegal, Ringier Africa Digital Publishing (RADP)’s (www.RADP.africa) Ringier
Digital Marketing (RDM) Afrique and Pulse Live Afrique have now been
established to serve users and clients in Senegal, Côte d'Ivoire and further
countries in French-speaking Africa.
Over the past years, RADP, Ringier
AG’s African integrated media group has grown rapidly to develop quality
publishing and creative, data-driven digital marketing solutions in Africa -
with offices across Sub-Saharan Africa.
Its two major initiatives are on
the one side its new media publisher Pulse with its mass media
publications and social channels in Nigeria (www.pulse.ng); Ghana
(www.pulse.com.gh); Kenya (www.pulselive.co.ke) and Uganda (www.pulselive.ug).
Pulse now reaches over 175
million unique users across its platforms and channels combined and over 170
million video views per month - covering news, sports, entertainment, lifestyle
and more.
Its license brands, New
York Times, Business Insider and Men’s Health/Women’s Health hosted
on the Pulse infrastructure in Africa complement this content offering.
On the other side, Ringier
Digital Marketing (RDM - www.RDM.africa) is Ringier’s complete digital partner,
merging technology, media and creativity to provide corporates and SMEs alike
with cutting-edge, 360-degree digital-first marketing and digital enterprise
solutions. Its sister brand Play Studio (www.Play.RDM.africa) is focused on
creative content solutions with dedicated video, graphic and editorial teams
across the continent.
This set-up is now officially
being added to by the offerings being made fully available also in Francophone
Africa.
Specifically, the marketing-offering
Ringier Digital Marketing (RDM) Afrique has been established with a careful
build-up over the past year - gaining experience with clients in the markets
Senegal and Côte d'Ivoire and beyond.
Pulse Live Afrique has been
established with a dedicated curator, bringing its unique content approach to
the markets too. With an initial focus on social distribution, it will grow its
social channels on Facebook(www.facebook.com/pulseliveafrique),
Instagram(www.Instagram.com/pulseliveafrique/), Twitter
(https://Twitter.com/pulseafrique) and Medium
(https://Medium.com/@pulseafrique/) to reach users across the region - and also
bring content from the region to its other African presences and beyond.
Tim Kollmann, Group CEO, Ringier
Africa Digital Publishing (RADP) emphasised the dedication of the company to
continue to provide world class content and digital solutions in Africa,
saying, “Sub-Saharan Africa’s internet users are at the cutting-edge of modern,
social, mobile and video content consumption - through the huge rise of mobile
phones and social networks on the continent. However, the available local
content and advertising has not always kept up with this development. This is
where we come in with the trusted mass media brand Pulse, our digital
marketing & services provider Ringier Digital Marketing and our commercial
content production house Play Studio.”
Caroline Mbodj, Head of Ringier
Digital Marketing Afrique, based in Dakar, Senegal added that “in Senegal, Côte
d’Ivoire and beyond, the digital revolution is being felt by both people and
corporations. We are here to help companies use the internet to their advantage
- marketing effectively and efficiently to grow their sales. The content
expertise of Pulse will additionally help us to tell great stories for our
clients.”
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